Life is a wild, wild ride! - Part 2
Dr. Maureen Kelleher, an equine veterinarian and founder of AcuroVet®, reflects on the journey from addressing acupuncture note-taking to expanding into broader veterinary practices. Originally niche-focused on holistic modalities, AcuroVet® responded to demand by integrating fields like chiropractic and rehabilitation. Embracing technology trends in human EMRs and AI, AcuroVet® evolved into a comprehensive solution for veterinary medical records, aiming to support smaller practices affordably.
The ride continues. In my last blog, I told you of my adventure to create a solution to help acupuncture veterinarians capture medical notes. As we grew our little project, people said “what about XYZ???” I heard people say “What about chiropractic? How about rehabilitation therapies? Can I use this for my regular (non-holistic) appointments?” Veterinarians wanted images of, well, everything! Chiropractic skeletons, dental images, skin maps, the list goes on and on!
At first, Acuro was committed to the holistic veterinary market. We added some fields for laser therapies, homeopathy and the like. But some of the requests were for more integration… for the veterinarians who don’t just focus on holistic modalities. Acuro reached a fork in the road - do we go left and stick with our small niche or do we go right and EXPAND our offerings???
We saw the world of technology changing around us and so we decided to go right… Investigating leading edge human EMRs (electronic medical records) and AI (artifiecial intelligence.) Armed with this knowledge and looking into the future, we built a frame work on which to build a DIFFERENT approach to veterinary medical records.
Now we are a turtle moving carefully and thoughtfully through the ever changing world of technology… our first goal is to bring affordable, visual, modern technology to the smaller veterinary practice thus Acuro became AcuroVet®. My little light-bulb idea progressed from solving one veterinarian’s small little issue to solving many problems for many, many veterinarians!
My ride has been full of adventure thus far and I hope you will join me on it! I would love to hear about YOUR journey. I would love to hear how YOU have or can solve small issues that face us all as veterinarians. Send me your stories, send me your ideas - let others know your ride!
Dr. Maureen Kelleher is an equine veterinarian specializing in lameness, imaging, and surgery. In addition to her commitment to AcuroVet®, she is a clinical assistant professor of equine sports medicine and surgery at Virginia Tech’s Marion duPont Scott Equine Medical Center. She is board certified in large animal surgery and a certified veterinary acupuncturist.
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Recent blog posts
June 25, 2019
vet lifeLife is a wild, wild ride! - Part 1
Dr. Maureen Kelleher reflects on her unexpected journey from aspiring Park Ranger to board-certified surgeon and CEO of AcuroVet®. A pivotal moment came when she witnessed colic surgery on her own horse, sparking her decision to pursue veterinary school after an additional year of preparation. Her career path included graduation, internships, private practice, and residency, ultimately leading to a thriving acupuncture practice. Frustrated with cumbersome medical records, she embarked on creating Acuro, a visual-based solution for recording acupuncture visits, which quickly gained popularity among veterinarians and clients alike.
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